Be Part of the Magic – Sponsor a Snowflake and Light Up Wheeling!
Help bring holiday cheer to downtown Wheeling by sponsoring a Giant LED Shooting Snowflake! Your business, organization, or family can be part of transforming Main and Market Streets into a dazzling winter wonderland.
With the Streetscape project nearly complete and the Wheeling Christmas Parade returning to its traditional route, this is the perfect time to shine.
Sponsorship is $560 for each snowflake, which measures 4.16 feet by 5.9 feet. It features energy-efficient LED string and rope lights on a durable metal frame, built to last for many holiday seasons.
The deadline to become a sponsor is Friday, June 6, 2025!

This Season’s Exciting Additions
- A NEW giant Christmas tree at Market Plaza
- Dine-in Igloos that can be reserved for catering in partnership with local restaurants
With your support, we can amplify the City of Lights celebration—inviting both residents and visitors to explore downtown Wheeling’s locally owned shops and restaurants.
We need 58 Snowflake Sponsors to fully light up downtown Wheeling — join us and support a beloved Wheeling tradition.
How to Sponsor a Snowflake
Mail a Check: $560
Payable to Wheeling Heritage Foundation,
1400 Main Street, Wheeling, WV 26003.
Online Payment: $580
An additional transaction fee is added to online payments.
For any questions, please call (304) 232-3087.
Thank you for helping make Wheeling brighter this holiday season!
All sponsors will be acknowledged in the City of Lights parade, on the digital billboard at 10th & Market, in a press release sent local news outlets, and on social media posts by Wheeling Heritage.
This community effort is powered by a partnership between the City of Wheeling, Wheeling Area Chamber of Commerce, Regional Economic Development Partnership (RED), Wheeling-Ohio County CVB, Wheeling Heritage, West Liberty University’s Department of Media and Liberal Arts, and the Parade Committee.
A Special Thank You to the Current Sponsors:
• 1306
• American Tire
• Carol Bell
• Casey & Chapman, PLLC
• Casto Technical Services, Inc.
• David & Jennifer Croft
• Diocese of Wheeling – Charleston
• FeltonCPA
• Fort Henry Capital
• Friends of Wheeling
• Genius Empowered Teams
• Hampton Inn Wheeling
• The Health Plan
• Hydie Friend
• In Loving Memory of Jackie Connors, “Merry Christmas”
• Jay Frey & Michael Hires
• Jeff and Ronna-Renee Jackson
• Lea Ridenhour & Eriks Janelsins
• Mary and Gary Hamilton
• Newbridge
• NF Mansuetto and Sons Inc
• Orrick, Herrington & Sutcliffe
• Pat Jeffers in Memory of the Clark Family
• Project BEST, Inc.
• Riverbridge Wealth Management of Raymond James
• Robin and Quinn McCroskey
• The Smith Family in memory of Tom Smith & Rita Henthorne
• Sue Smith & Tina Iarossi in memory of Carolyn Schneider & Patricia Voitle
• Terry Whitecotton
• Undo’s Family Restaurant & Catering
• Uniglobe Ohio Valley Travel
• WesBanco