CO.STARTERS is a nine-week program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn business ideas into action and turn a passion into a sustainable and thriving business.

Apply for an upcoming cohort

Upcoming Sessions

Next session starts

Fall 2021

and will be held each Thursday evening, from 5:30 pm – 8:30 pm, for nine weeks.

Who’s It For?

If you’re an aspiring entrepreneur, or a seasoned entrepreneur looking to launch a new product or service, CO.STARTERS is for you. The only real prerequisites are (1) having an idea you’re ready, willing, and excited to share and pursue and (2) a willingness to study, shape and fine-tune that idea in a supportive, collaborative, and welcoming environment. If you’re creative and community-minded, and you’re serious about turning your passion into a sustainable business, we want you.

What To Expect

CO.STARTERS is an action-driven, collaborative process with a small and supportive group of like-minded people. Led by a facilitator who is an experienced entrepreneur, you’ll identify your assumptions about why and how your businesses will work and then talk to customers in order to validate your ideas. This approach enables you to rapidly uncover flaws in your concept and find viable models more quickly. You’ll leave the program with a deeper understanding of how to create a sustainable business, articulate your model, and repeat the process with your next great idea.

CO.STARTERS costs a flat fee of $100 for the first 10 applicants.

This includes all materials.

Payment plans are potentially available. Please contact if you have questions.

If your spot in a class has been confirmed,

you will be contacted for payment information by our team.

CO.STARTERS in Wheeling is brought to you by Regional Economic Development Partnership (RED) and Wheeling Heritage.


During CO.STARTERS, you’ll develop and fine-tune your idea, critically examining every part of it and tweaking your next steps through real-time feedback from people in the community. Over the nine weeks, we’ll cover the following topics.

Week 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)

Week 2: Knowing Your Customer (Problem, Solution, Benefit, Competition, Advantage, Customer)

Week 3: Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)

Week 4: Building the Model to Scale (Starting Small, Distribution, Revenue, Typical Sale, Price)

Week 5: Strengthening Your Structure (Business Structures, Licenses, IP, Hiring)

Week 6: Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs, Break-Event Point)

Week 7: Accounting for Growth (Break-Even Point, Sales Projections, Cash Flow, Accounting)

Week 8: Planning for the Future (Raising Capital, Growth Plans, Goal Setting, Pitch Prep)

Week 9: Pitch Night/Sharing Your Story